Thanksgiving 2.0 has not yet arrived. Looking around it does not look like the parade will be streamed online. Here are a couple links to poke around on.
I was forwarded a link to www.crazyegg.com today. I have always followed Marketing Sherpa heatmap research and use the built in click map tracking in Google Analytics, but I have never really tested heatmap tracking on my sites. It looks interesting but not worth paying for until I see the benefits. So is it worth it? Has anyone tried it? What insights has heatmap tracking shown you?
While looking around for a free heatmap tracking service I came across www.fusestats.com. This is more of a full feature reporting service but they do offer a free subscription level that may produce some actionable info. So I am testing fusestats on this site for the next week to see what happens. Look for a followup on heatmap tracking once I start getting some data recorded.
AheadofIdeas.com was just launched by Dan Bevarly. The blog will focus on the use of technology to power governement, governent 2.0, citizen engagement and more.
It looks like the newly formed cooperation between Google and Adobe is showing some results already. I mentioned the commitment Google, Adobe and Yahoo were makingto enhance the state of SEO & Flash a couple months ago. Well, last week Google announced a way to track flash interactivity in Google Analytics. There are some steps you need to take in the development of your flash to enable the Google Analytics tracking but it doesn’t look too complicated. See the video below for an example of the implementation.
Is this solid proof that an SEO friendly flash is on the way or possibly already here? If we are able to tell google of Flash “pages” visited and click actions performed, are we also telling Google what to index?
I am willing to bet there will be a Google supported Flash site architecture template released in the next year.
