I was forwarded a link to www.crazyegg.com  today. I have always followed Marketing Sherpa heatmap research and use the built in click map tracking in Google Analytics, but I have never really tested heatmap tracking on my sites. It looks interesting but not worth paying for until I see the benefits.  So is it worth it? Has anyone tried it? What insights has heatmap tracking shown you? 

While looking around for a free heatmap tracking service I came across www.fusestats.com. This is more of a full feature reporting service but they do offer a free subscription level that may produce some actionable info. So I am testing fusestats on this site for the next week to see what happens.  Look for a followup on heatmap tracking once I start getting some data recorded.