Dec 11 2008

Litle Big Planet Website

by mckyton

There is something very appealing and yet unsettling about the design of Little Big Planet.
Either way the site is entertaining.
http://mysackboy.littlebigplanet.com/
little-big-planet


Nov 24 2008

Google Analytics and Flash now working together. Is a search engine friendly flash on the way?

by mckyton

It looks like the newly formed cooperation between Google and Adobe is showing some results already. I mentioned the commitment Google, Adobe and Yahoo were makingto enhance the state of SEO & Flash a couple months ago.  Well, last week Google announced a way to track flash interactivity in Google Analytics. There are some steps you need to take in the development of  your flash to enable the Google Analytics tracking but it doesn’t look too complicated. See the video below for an example of the implementation.

Is this solid proof that an SEO friendly flash is on the way or possibly already here? If we are able to tell google of Flash “pages” visited and click actions performed, are we also telling Google what to index?

I am willing to bet there will be a Google supported Flash site architecture template released in the next year.


Aug 27 2008

Google, Yahoo, Adobe and Flash

by mckyton

Last month Google, Yahoo and Adobe announced a cooperation to make Flash search engine indexable. Or at least, somewhat search engine friendly. Google made a similar claim around 2004. Google announced at that time their ability to index selectable text content in flash .swf files. For awhile swf files receieved placement in serps but I cant remember the last time I saw one.

This latest announcement states that Google and Yahoo will be able to index ONLY the root swf file. If the swf file loads external files, such as other swf files, text documents, videos, search will be unable to access and index them. Why does this matter? Well, most large flash sites load external files only as needed to reduce overall flash load times and create a better experice for the visitor. So most large flash sites or online services are made up of many different flash files.

So, the next question is why can’t these search engines index all the files?
I always figured that the real issue is a question of code ownership. You see, the only way google can make real sense of what is contained in a flash file is if it decompiles the entire Flash file. Now suppose you have some proprietary code in a flash file that is core to your business or protects user data, I know I wouldn’t want anyone, search engine or not, peeking through this code.

So what does all of this mean? I think it means we are one step closer to seeing an SEO friendly flash, but I do not think this will change the nature of SEO.

Heres hoping the prove me wrong.