Perfect Example of SEO Snake Oil
This morning a client of mine received an email from a supposed Internet marketing specialist. This email is such a great example of a company misrepresenting the search engine marketing industry and SEO techniques. How many false statement can you identify in this letter.
Hello, my name is————–and I am an internet marketing specialist. I was looking at websites under the keyword don swanson racing school and came across your website http://www.domainname.org. I see that you’re not ranked on the first page of Google for a don swanson racing school search.
I’m not sure if you’re aware of why you’re ranked this low but more importantly how easily correctable this is.
There’s no reason you can’t have a top three ranking for the keyword don swanson racing school based on your site structure and content. You have a very nice site.
You need significantly more one way anchor text backlinks. If you’re interested I can help you with this…
I’m talking about getting you ranked for ALL your keywords. Adding new backlinks on a steady and consistent basis from high PR quality websites is what produces the rankings you are looking for http://www.domainname.org.
The right kind of links are very critical in getting top ranking….and I can hand deliver these quality links to you.
My partners and I own 1000′s websites and offer private linking to hundreds of website owners just like yourself.
I didn’t send this email out to very many people but I am currently reaching out to a list of your ‘keyword competitors’ as well. But I do favor your website because I can see your website monetizing the targeted website traffic the keyword don swanson racing school can deliver.
I have your contact information and phone number. Is it ok if I give you a call?
I have a very simple way to prove that what I do works and it’s risk free for you to try. Nothing beats seeing the results with your own eyes
Is it ok if I give you a call? I would love to pursue this further over the phone with you or should I go somewhere else?Sincerely,
———
(xxx) xxx-xxxx
www.linkstiger.comP.S – If the tables were turned and somebody I didn’t know came to me with a proposition, even one that was appealing, I would be hesitant because I would be wondering – what’s the catch? What does this guy know that I don’t.
But then I would think he does know something that I don’t know. He does have thousands of high PR websites, he does have hundreds of thousands of pages indexed and ranking in Google Yahoo and MSN. Sites that can deliver the quality anchor text backlinks. I would also think that I need to get my website in the top rankings. And he is offering to turn key top rankings for me…on all my keywords including don swanson racing school. Even keywords I’m not currently competing for. Keywords that produce traffic that’s potentially worth tens of thousands, hundreds of thousands, millions of dollars.
I emailed you because It’s a win -win for both of us. Think of it this way – Who wouldn’t be interested in buying money at a discount? Because that’s what I’ll be able to do offer you…Money at a discount.
Is it Ok to give you a call? Or you can can call me anytime at the number above?
It really is amazing… in one message this sake oil sales man has:
- misrepresented the SEO / SEM realities
- Insulted current SEO efforts ( while using an irrelevant key-term, no less)
- Guaranteed top placement for “All of your keywords”
- discussed his link selling scam
- Threatened to help out a competitor if we did not sign up with him and his unnamed “partner” who manage thousands of websites……….
- Finally, this person actually says he can offer “Buying money at a discount” , if that ‘s not a red flag, I don’t know what is
Do business owners actually fall for this kind of marketing? Doing a quick search for this company on Google the first result is from ”RIPOFF REPORT”. Clearly Google knows this guy is a fraud.
Is Google taking any steps to really deter this kind of activity. Can it? I don’t expect Google to play police man but is there anything else they can beyond giving them low page ranks? I mean these SEO snake oil folks almost never produce worthwhile results but they do damage the industry through misrepresentation and confusing business owners. Google has really built this industry, now what can it do to help protect the legitimate SEO companies and business owners?
